For low bitrate sources, or non-music recordings, you may want to select 64 kbps encoding to create smaller files. Encoding at a high quality, say 192kbps, does not change or improve the original audio quality. However it does mean that the recording will be closer to what the original source should sound like (what is being sent to your computer's audio output), compared to say encoding at 64kbps.
This is a parameter which Apple's AAC encoder will make use of. Choose 'best' for higher quality encodings.
If the choices above are not enough, you can configure your own custom AAC settings to be used.